A new chapter built on nearly 70 years of serving local agriculture.
POTTER, Wis. — October 2nd 2026 — Gruett’s Inc. has announced the addition of Case IH agricultural equipment at its Potter location, expanding the dealership’s equipment offering and providing local Case IH customers with full sales, parts and service support.
The addition marks an exciting step forward for Gruett’s and expands the equipment choices available to customers throughout Calumet, Brown, Outagamie, Shawano and Manitowoc counties.
Gruett’s began in 1958 when Harlan Gruett started as a one-man shop in a small garage with a simple focus: take care of local customers. Nearly 70 years later, Gruett’s has grown to four locations, expanded its team and added new products and services, while remaining focused on supporting the farmers, businesses and communities it serves.
“Gruett’s has always been built around the needs of our local customers and the communities we serve. Adding Case IH in Potter is another investment in that commitment—giving area farmers more choices while keeping the parts, service and support they depend on close to home. As agriculture continues to change, we want to make sure Gruett’s is positioned to serve our customers and our community for generations to come.”
— Adam Gruett, Gruett’s Inc.
While the addition of Case IH expands the equipment choices Gruett’s can offer its customers, it does not change the dealership’s longstanding commitment to New Holland. The New Holland brand has played an important role in Gruett’s history and will continue to be an important part of its future. Gruett’s remains deeply committed to the brand and, most importantly, to the loyal New Holland customers who have trusted the dealership over the years.
Gruett’s looks forward to earning the trust of local Case IH customers through knowledgeable support, dependable parts and service, and the long-term relationships that have defined Gruett’s since 1958.
About Gruett’s Inc.
Founded in 1958, Gruett’s Inc. is a Wisconsin equipment dealership serving customers from four locations in Potter, Eden, Waupun and Watertown. Gruett’s provides equipment sales, parts and service support to farmers, businesses and communities throughout its local trade area. Find out more here: www.gruettsinc.com
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